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Most famously supply coffee to Costco, where you can get vast amounts of cheap, not entirely terrible coffee that mysteriously never seems to degrade. One of The Rogers Family Company, which also includes licensing rights to The Organic Coffee Co., so this must be their Inorganic Coffee Co. In any case, they've had enough of the Bay Area and are moving their operations to Lincoln, CA.Their recent emphasis on organic, sustainable and direct trade coffee is a step in the right direction, but this brand comes off as E&J Gallo's Thunderbird: coffee for the 'misery market'.
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